Catalina Schveninger

As Global Head of Resourcing at Vodafone, Catalina helps their 30 market operations be at their best by creating global standards for resourcing process and technology, assessment methodology, candidate experience and employer branding. She has recently implemented a global employer brand and a 2 year social media roadmap across 30 markets. She is also successfully rolling out digital interviews and assessment in 5 markets, and globally for Vodafone’s graduate program. Catalina’s team also drove the design and deployment of a new suite of assessment tools to select the most customer obsessed front line employees. At HR360, Catalina will be discussing how she successfully put social media and digital communication on the agenda of senior leaders at Vodafone and drove the adoption of social engagement, digital recruitment and assessment, and a digital experience for hiring managers across all markets in less than a year.